Insights
Practical guidance for brands and distributors navigating US marketplace distribution.
Prep, Labeling, and Barcode Requirements That Create Delays and Chargebacks
A detailed, operational guide to FBA and WFS prep requirements, FNSKU vs UPC barcodes, labeling standards, poly bagging, suffocation warnings, and case pack rules. Covers the specific mistakes that lead to chargebacks, rejected shipments, and stranded inventory.
February 12, 2026
Distributor Sourcing vs Brand Direct: Building a Resilient Supply Strategy
A practical breakdown of the tradeoffs between sourcing through distributors and buying brand direct. Covers when to use each model, how to combine them, and how to build a supply strategy that holds up under real marketplace conditions.
February 5, 2026
Why Marketplace Launches Fail: The Operational Blockers Nobody Plans For
An honest look at why marketplace launches fail, from fulfillment prep mistakes and listing quality issues to compliance gaps and inventory mismanagement. Practical guidance on avoiding the operational blockers that derail brand launches.
January 29, 2026
Marketplace Distribution Partner vs Reseller: What Brands Should Look For
A clear breakdown of the differences between a marketplace distribution partner and a reseller. Covers authorized distribution, operational depth, reporting, accountability, and why long-term value matters more than short-term margin.
January 22, 2026
Marketplace Launch Readiness Checklist for United States Expansion
A detailed, operator-level checklist for brands preparing to launch on US marketplaces. Covers account setup, listing readiness, fulfillment prep, compliance, and realistic timeline planning.
January 15, 2026
Returns on Marketplaces: What Operators Can Control and What They Cannot
A practical guide to managing marketplace returns, covering controllable factors like listing accuracy and packaging, uncontrollable factors like buyer behavior and policy changes, and strategies to reduce return rates.
December 18, 2025
Inventory Planning for Marketplace Growth Without Stockouts
Practical inventory planning strategies for marketplace sellers covering demand forecasting, reorder points, safety stock calculations, seasonal planning, multi-channel allocation, and FBA storage management.
December 10, 2025
Listing Readiness for Marketplace Expansion: Images, Data, and Documentation
A comprehensive guide to preparing product listings for marketplace expansion, covering image requirements, product data completeness, A+ content, backend keywords, and required compliance documentation.
November 20, 2025
Global Brands Entering the United States: The First 90 Days Operational Plan
An operational roadmap for international brands launching in the United States marketplace, covering entity setup, compliance, inventory placement, account setup, listing creation, fulfillment, and baseline metrics for the first 90 days.
November 5, 2025
What Distributors Want from Partners: Data Accuracy, Cadence, and Terms
What distributors actually value in their marketplace partners: accurate product data, consistent communication cadence, clear pricing and terms, inventory visibility, and reliable sell-through performance.
October 22, 2025